Strategy under pressure
Nokia 2010 era
Step into Nokia’s leadership team. Allocate resources, choose strategic moves and respond to a changing mobile market.

For business professionals
Explore new scenarios easily. Rotate C-roles, test with AI’s macrodata or play as your competitor. Aim your ‘what if’ to positive scenarios.
For teams & business leaders
Let’s talkNot just theory
BIZmulate turns historical company stories into multiplayer business simulations. Teams compete in the same market with realistic decisions and tasks.
Business theories become interactive, entertaining experiences — built around the dialogue in your team.
From the facilitators
Excellent platform to simulate competitive strategies with companies own, realistic cases.
— Host, BIZmulate
Very realistic and playable.
— Burgerchain CEO
Learning through decisions, reflection and interaction.
Built from real facilitation in courses and companies.
Tailored simulations · preview
Customer-specific simulations are a preview concept. Let’s discuss the situations your teams want to explore.
Preview ideas include hypothetical competitor moves and AI-informed market perspectives. Availability and scope are agreed per customer.
Case library
One shared market. Many ways to approach it.
Strategy under pressure
Step into Nokia’s leadership team. Allocate resources, choose strategic moves and respond to a changing mobile market.
Crisis & liquidity
Fleet, routes and cash when demand disappears. A future case exploring decisions in a sudden industry crisis.
Everyday competition
Car retailers & brands, local Burger business, Steel production. Our case pipeline connects business theory with real life examples.
In the makingHow it works
From the first briefing to the final debrief, every round brings a new decision.
Discuss your simulationStart with Nokia 2010 era, or explore the future case ideas.
Preview: copy in your course targets and add a few optional plot twists.
Plan your rounds and invite the teams.
Guide your teams through decisions, results and discussion.